Chapter 3 is about The Matrix. It brought viewers into a world where reality and illusion is constantly blurred. The Matrix is entertainment for the age of media convergence because it is so large and in multiple mediums (movies, games, online discussions). It also allows for collective intelligence, where people can collaborate and try to understand the matrix. These types of movies leave audiences seeking information beyond the individual story/plot. It was a good strategy because it made people want to see the next 2 movies and buy the video game. It also allowed for co-created via the anime matrix. This transmedia storytelling is innovative and interesting. Jenkins believes that this transmedia principle may be applied to more mature consumers on TV shows.
Discussion Questions:
1. What made The Matrix so intriguing to consumers that they wanted to figure everything out, instead of just watching and enjoying the movie for its entertainment value?
2. What other movies have been successful implementing this same strategy?
The Matrix 101. A site to help understand the matrix
A fan site discussing the matrix
Discussion Questions:
1. What made The Matrix so intriguing to consumers that they wanted to figure everything out, instead of just watching and enjoying the movie for its entertainment value?
2. What other movies have been successful implementing this same strategy?
The Matrix 101. A site to help understand the matrix
A fan site discussing the matrix
RSS Feed