Jenkins, Introduction

Convergence culture is where old and new media collide. The whole book is about the relationship between media convergence, participatory culture, and collective intelligence. The author describes convergence as, " the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want". Consumption has become a collective process, each of knows something and we put the pieces together. New media is becoming more interactive. Old media doesn't necessarily die, just the tools used to access it, also called delivery technologies. Convergence is altering the relationship between technologies, people, and the way we consume media. Throughout the book the author will focus on competing ideas about participation that are shaping our new media culture.
Discussion Questions:
1. What are some ways in which media companies are rethinking what it means to consume media?
2. Why is it important to understand convergence? Can we predict where things are heading?
Global Yellow Arrow site talked about in the Intro
Henry Jenkin's Blog